SEO Best Practices for Ecommerce



As we all know SEO is the main organic traffic that comes from google, but when you have an e-commerce how can you have SEO that drives traffic with no blogs? In this blog we will talk about best practice for SEO for ecommerce and how it should be done for best practices in 2021.


Let’s dive right in…



What is Ecommerce SEO?


Ecommerce SEO is like normal SEO, however. It’s for the products you sell to visible in search engine results pages (SERPs). When people search for the product you sell, ecommerce-SEO can make your store show for users which give trust and traffic to your store and therefore sales.

Ecommerce SEO usually involves optimizing your headlines, product descriptions, meta data, internal link structure, and navigational structure for search and user experience. Each product you sell should have a dedicated page designed to draw traffic from search engines.

However, you don’t want to forget about static, non-product-oriented pages on your site, such as the following:

  • Homepage

  • About page

  • F.A.Q. page

  • Blog articles

  • Help center answers

  • Contact page


Why Ecommerce SEO is important?



Ecommerce SEO is more important that normal SEO, you may ask why? Ecommerce SEO when it’s done right it can drive traffic to products you sell, and whoever is searching for a product is more likely to buy from websites they see first since it gives the trust for them that they are ranked well and other people probably have bought from this website since it’s in first search results.

If your website doesn’t appear in the SERPs, you lose qualified and interested ecommerce customers. Your products might have a space on the web, but can they be found?

That’s where ecommerce SEO comes in. It provides you with a way to reach your target audience without paying for ads. Once you get people to your site, you can delight them with your high-quality products, intriguing copy, and motivating calls to action.

SEO for ecommerce focuses on the first hurdle to acquiring new customers: getting people to your site whom interested in buying.





Ecommerce SEO Strategy



Ecommerce SEO might seem like a huge task, especially if you already have a website populated with tons of products. Yes, it might take time, but you can speed up the process with a solid strategy.

  1. Prioritize pages: Which pages on your site get the most traffic? Start with them. Additionally, if you want people to focus on a specific product, optimize for that product first.

  2. Create a workflow: SEO requires you to meet lots of specific requirements. Choosing keywords, adding meta data, naming your images correctly, adding image alternate attributes, and incorporating related keywords all fall under this category.

  3. Check out the competition: Your ecommerce SEO strategy should be designed to outwit the competition. Look at your top competitors’ sites and check out their SEO efforts. Identify ways to make yours better.

  4. Follow through with CRO: Conversion rate optimization (CRO) should follow SEO. We’ll talk about that more later on.


Best Practices for Your Ecommerce SEO Strategy


Let’s take a look at some of the top SEO strategies for ecommerce sites that aren’t doing so well. You’ll need an ecommerce SEO plan if you want customers to find your products more easily, and crossing each thing off your list will make your strategy more effective.


1) Use the Right keywords

Yes, keywords are still important.

You don’t want to stuff these keywords into your product titles and descriptions, but they must appear somewhere in the writing.

In your product headline, description, meta description, image alternative attributes, and subheadlines, mention your primary keyword.

Keywords from the latent semantic index (LSI) should be sprinkled throughout.

These are relevant keywords that Google uses to comprehend the context of your page.

Do some research on a keyword before using it.

Understand how frequently people search for it (keyword search volume), how competitive it is in the paid advertising area (cost-per-click, or CPC), and what they’re looking for.


2) Conduct Competitor Research

If you’re not sure where to begin with on-site SEO for your ecommerce site, look to your competitors.

Larger competitors, in particular, are likely to have already put in the effort to optimize their websites, and many of their secrets can be found on their own websites.

The thing you should concentrate on is keywords. You’ll want to look at the keywords on their homepages and top product pages in particular.

How can you know if a site is optimized for a specific keyword? Start by looking at your competitors’ title tags with the Moz browser plugin to discover what SEO title and description they use.


3) Focus on Homepage SEO

Most firms spend the majority of their SEO spending and effort on the homepage. While it is undoubtedly one of the most important pages to optimize on your website, it is far from the only one.

Having said that, you should optimize your homepage thoroughly. The following are some of the most important items to add and optimize.


4) Simplify Your Site Architecture

Remember that site architecture plays a vital role in search optimization when you add products and categories to your store. From your homepage through product categories to the products listed within them, you should have a clear hierarchy of navigation.


5) Optimize Product Pages

Because product pages are the lifeblood of your company, you should devote a significant amount of time and effort to improving them. Many ecommerce business owners simply type a few lines describing each product and upload an image or video.


If you have alternative views of your product, include keywords that people would use if they were searching for those images in search.



Internal SEO and how to improve it?


An internal SEO is any link from one page on your website to another page on your website. Users and search engines use these links to find the content on your website. So, search engines use links to navigate the site and also the users use links to navigate through the site to find the content that they want too. If there are no links so they can’t find a page to it.


We have a lot of types in the internal SEO. Links on your home page, menu, post feed, etc. adding links to your content is also good.

Also, we have something called contextual links, these links give your user interest and related content, also it recalls the search engines to see the content on your site and determine the result value of your content.

To seem the search engines, they must have more links to the important page to receive as long as good internal links are crucial to your SEO.



Internal links vs external links


Every website consists of internal and external links. The internal links bind pages and posts on the way you want in the website and it’s something you can control as a site owner, with your right internal links you will give the right way to your visitors and google to the most important pages, on the other way external links connect your pages to other websites and how it can improve your pages in these websites to the user.


Why are links important to Google?



Google and other search engines are in need to an important factor as internal linking. But why?  Google follows links to discover new content on these websites in the same time to rank this content in the search results. For example, if a post or a page gets a lot of links in it this means it’s a signal to google so it’s an important or high-value article. This goes for internal and external links.

The relationships between content

Google crawls websites by following the links, internal and external, by using a bot called Googlebot. This bot go to the home page of the website, starts to render of the page and follows the first link. By following the links here google can work for the relationships between the various pages. So, this way google can find out which pages on your site cover the same subject matter.

Link value

In the way to understand the relationship between content, google can divide link value between all links on a web page. Most of the time in the homepages of a website got the biggest link value because it got the most backlinks. And this link value will be shared between all of the links found on that hoe page, so the link value passed to the following page and divided between link pages and so on.

Setting up an internal linking strategy and improving the fitness of your website is by adding the right internal links you make sure google can understands:


1-the relevance of pages

2-the relationships between pages

3-the value of the pages

To set up your internal linking way there are different ways to take into account. How you go here it depends on your goals and what you want to do, the following steps are good help.


  Decide what your most important content is

Now you must determine what your most important content Is. Because you now can let google know what you want now from this essential content, there are the virous spots from where you link to your cornerstone content, here the options will be common to you navigation.


  link hierarchical pages


If you have the hierarchical pages on your website, link the parent pages to its child pages and vice versa.  and don’t forget to link sibling pages to each other. On organized site these pages should be related and linking them like this will make a good sense.

3- add links to your taxonomies

Taxonomies like tags or categories, will help you to organize you site and help google and users to know what your content is about. Adding links to the categories and tags helps google to understand the shape and structure of the blog and can help the users to easily use to the related posts.

In conclusion, without links, your content can’t rank! With a solid internal linking strategy, you can show which content is related and which of your articles are most informative and valuable. If you follow the guidelines in this post both Google and your users will understand your site better, which will, in turn, increase your chance of ranking.



What is external SEO and how important is it?


External SEO is the name of the process that allows your website to display more on search engines. There are types of SEO optimization such as internal SEO, external SEO, and technical SEO. Our article today will describe what is the meaning of external SEO, as the name suggests, is a process that includes external interventions to the website. So, the website become easier to appear in search engines. The website content should be capable to ensure SEO compliance. Social media are the areas where fashion and trends emerge and are consumed at the same speed.  emerge and are consumed at the same speed. Your content should keep up with these kinds of fields.

While SEO performed on your website, the optimization process takes place in two ways, internal and external SEO, both are the process that is applied in different areas of your website but also serves the same purpose. Internal and external SEO helps to establish website to appear the first in search engines.


How the process of external SEO works?


External SEO enables your website to be promoted on the digital platforms. The first study of external SEO is to create promotional blogs suitable for projects and business area you own since it positively affects the search engine crawl of your website.

Another important thing is the backlinks, which is the process of getting links from other sites. The links you provide should be compatible with your website or the article you have in order to increase your rank by search engines. However, make sure that the quality of the site you linked is high and available.

Realizing the definition of the site by social media devices is one of the most important and effective SEO operations. Since it’s improved your website and help it become qualified. With website promotion process you will be able to use social media network and reach more people as a mass.

Another way is campaign editing, especially for a newly installed website, the process of editing such a campaign is a way that increases interaction and engagement.



How to apply external SEO?


External SEO is considered as a strategic move for the website, in face all SEO applied to your website is a strategic that will help in getting place on search engines to reach our more audience.

While optimizing the website external and internal SEO should be done to ensure the website will appear in search result. External and internal SEO work is applied after the site is optimized. While both applied at the same time.


External SEO operations:

  • Meta studies

  • Backlink studies

  • Social bookmarking studies

  • Human.txt studies

  • Robot.txt studies

  • Keywords

  • Focus keywords study

  • Original article


Another element involved in the external SEO process is the H1, H2, H3, … ranking. These should be added to the headings of your article, since it allows the website to be easy read and found in crawled in search engine. The reliability, quality and service of the website helps in increasing the chance to be the first in search engines.

In addition, keep your website updated to ensure that it’s synchronized with innovations and works faster. When updating, the search engines should be adjusted according to your update frequency. For example, if you update your site once a week, the meta you will create should be set to 1 week.

Tagging operation can increase the visibility on your website. However, its necessary to be measured while labeling. On the other hand, frequent tagging can damage the website.


Where to use backlinks in external SEO?


External SEO is a work that applied to a different page on your website. If you want to make it better, you need to apply backlinks in the right place. But what is the backlinks? It’s the process of getting related links to your website that are qualified and in high performance as well. This process also can be done through an image or text, both ways it increases your website’s crawl score and affect the ranking in search engines. Backlinks should be placed where needed such as an example of mentioned information, proof or extra information about same article.


What is the benefit from it?

It makes it easier for your website to appear by engines used. Think of it as a kind of reference, the site that you will link to is recommended by search engines too! Which will increase the quality of your website.

External SEO Backlink process can reduce the quality of the website if it is not done carefully. When getting a link from another site, be careful against non-permanent links. Low-quality backlinks can cause the site to be considered low-quality in search engines and even spam.


 Backlinks source list


Any social media platforms created can be considered as a resource, including Instagram, Facebook, Pinterest … and others. Another source is the sites where the videos are shared. Sites such as YouTube, Vimeo are another source site. Websites that are suitable for your business area are also among the sources that can be used to get links.


 In summary


SEO is important for ecommerce website to reach more audience without ads, the better ranking your website can have for a product that people want to buy, the more selling you can achieve! You can contact us for your killer SEO ecommerce Strategy that will make your store shine in the search engines.


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